As one of the largest rodeos in the world, RODEOHOUSTON is a celebration of rodeo competition, western heritage, and cowboy lifestyle. For three weeks, Houston transforms into the epicenter of western tradition with concerts, livestock shows, and rodeo action. Find Espuela Design Co. at Booth #D6099 to explore our line of cowboy sport coats and western jackets, designed for cowboys who value class, authenticity, and timeless style.